MARKETING SYSTEMS101.com FACT - 95% of the prospects you present your Home Business to will NOT be joining you in your primary MLM / Network Marketing / InterNetwork Marketing business. For those that DO - your ultimate PRIZE is the on-going (back-end) RESIDUAL income that eventually flows from that business (if it is built properly). But "getting" to that stage takes some - SKILLS - WORK - TIME - PATIENCE - and MONEY. One of the biggest reasons that people FAIL in the Home Biz industry is - they never make ENOUGH MONEY in "sales" to cover their monthly advertising and marketing costs - until that eventual (back-end) RESIDUAL income ‘kicks in’. So they Q-U-I-T. SOLUTION - Here is a solution that has helped "many" top professionals become very successful LEADERS in their businesses => a solid Business (Sales Funnel) MARKETING SYSTEM. Sequence Of Importance - Here’s the ‘order of priority’ to follow with this… ------------------------------------------------------------------- (I)- Success MINDSET + LEADERSHIP + RELATIONSHIPS ( OFFline + ONline ) (II)- (General) Lead Generation System for => Your BUSINESS ( YOU, Inc. ) (III)- (Specific) Marketing System for => Your Primary MLM ( 'part of' your BUSINESS )
(I)
Mindset + Leadership + Relationships
“As a man thinketh in his heart, so is he” (James Allen - 80+ years ago) => everything begins with a “success mindset” - how you think - everything. Success MINDSET - It all starts here. Our THOUGHTS are the one thing that WE have absolute and total "control" over. There are over 30 Universal Laws Of Success, one of which is the Law Of Attraction (see #19) => SUCCESS . Coupled with the right ATTITUDE - you'll develop a "mindset" that will only strengthen your LEADERSHIP skills. In time, you'll 'become' the mentor that 'other' professionals will seek out. Next, building TRUST with your Prospects, Customers and Biz Partners will always, always be a KEY priority - whether you are building your Home Biz ONline, or OFFline, or both. SYSTEMS will never ‘replace’ that personal contact. Whether - in person - by phone - e-mail - direct mail - social media - whatever - you need to be ‘networking’ with people - you cannot ‘hide’ behind that computer (which is strictly a tool [but a highly useful one]). This is first and foremost, a PEOPLE business - where you must constantly add high VALUE to their businesses [and their lives], with helpful tools, resources and rich content information. But keep in mind that they don’t care how much you know - until they know how much you care. More => Click Here
(II)
(General)
Lead Generation System for your BUSINESS (You,
Inc)
You should always strive to “brand YOU” - not your MLM or its products & services
(for ‘many’ reasons). This is where the term, YOU, Inc. stems from. You need to ‘position’ yourself
in such a way as to have your OWN Business Enterprise - where YOU have complete and total control (both for
your own safety and protection and for your greater future success).
A well thought out Business Marketing SYSTEM can help - it will consist of a good Funded Proposal (F/P) / Sales Funnel (see further below) three (3) ways to go: ------------------- (1)- Create Your OWN, from Scratch - Ideally, having your OWN Marketing System - one that you build all by yourself - is the ‘best’ - because you maintain total control and ownership. But for most, this can be very time consuming and difficult, as the learning curve can be steep (especially the technology side). However, it can be learned, and some of very the best Education Facilities and Resources for this are - Renegade Professional - The Works Team - The 30-Day & The 90-Day Marketer Courses - and others (I participate in each of these, personally). ------------------- (2)- Outsource All or Part of It - There are many excellent sources for this, such as Elance - Viteb - Blog Design Experts - Beautiful Blog Designs etc - and it doesn’t need to be too costly. I’ve used the professional services and skills of McKay Earl, Founder, The 90-Day Marketer, to create one for me, through one of his Coaching Programs. It takes a little time, and patience, but it's well worth it. ------------------- (3)- Tap Into an ‘Existing’ Marketing System - Although (#1) or (#2) above are the preferred way to go - by far, (#3) is the easiest and the quickest way to proceed, and it’s more ‘duplicatable’ by others. There are many, many different Marketing Systems out there - I’ve tested (and used) most of them - see full details below.
(III) In addition to your central Marketing System above (for your BUSINESS Enterprise), you will likely have one for your MLM - which will be a ‘part of’ your overall business structure [an important ‘residual’ part] - one of the different revenue streams you’ll want to establish for yourself. The MLM Marketing System could be largely ‘automated’ - to present - to follow-up with - and to sift and sort through all the potential prospects - after they have first been through your (Funded Proposal / Sales Funnel) BUSINESS Marketing System (again, see below). ------------------------------------------------------------------- Ok, So What IS a It’s where you offer a FREE product initially (usually an "information" product) - OR, sell an inexpensive front-end product or service - to generate enough CASH FLOW to keep your advertising going and cover your mthly product Autoship + marketing costs - "while" building a healthy MLM downline (which usually takes 2 or 3 years). As well, there may be HIGHER END Funded Proposal (F/P) products & services which can lead to even more commissions, as prospects steadily upgrade to those (that’s called a CONTINUITY F/P). Attraction Marketing - All of this is to “attract” prospects to YOU - because you’re giving them HIGH VALUE tools and resources that will help them build their OWN business more successfully (you’re a ‘solutions provder’). And even if they choose not to partner with you in your primary business (most won’t) - you still get ‘paid’ - because they are becoming your CUSTOMERS - purchasing your Funded Proposal products=> 24/7 (as it’s on autopilot). A good F/P program will ‘stabilize’ your Home Biz enterprise. OR, if they are “looking” for a quality business, you can expose them to your own, when the timing is right - for ‘them’ - based on professional, consultative dialogues with them. Customers - It's well proven that when a solid relationship is developed first, with an "exsisting customer" (through the F/P) - it is far easier to attract them as a potential, future "biz Partner" than it is to bring in a "complete stranger". If this is done 'right' - you not only achieve the critical self-branding (YOU, Inc) - you also ‘expand’ it to - WE, Inc + we develop the COLLABORATION and the L-E-V-E-R-A-G-E you need. This is all about => becoming the CEO of your own Business Enterprise. LEADS - This all helps us develop quality, targeted Leads, who contact US - and as we do so - we bring them into what’s called our Sales Funnel. This is the process (and the sequence) where we ‘sort through’ the LEADS we acquire, and where we build TRUST and create lasting RELATIONSHIPS with our prospects, and ‘qualify’ them for our Home Biz opportunity - IF they’re in the market for one - IF there’s a match in interests, values and vision with us. It’s a more comfortable, professional and profitable way to succeed. F/P // Sales Funnel Business Marketing System
It's where you begin to BRAND YOURSELF, as mentioned. Your MLM is, in essence - HIDDEN within the F/P Sales Funnel - until you feel it's appropriate to "expose" it to those prospects that have first, become your CUSTOMERS of the Funded Proposal products and services. In a nutshell, the Funded Proposal // Sales Funnel process helps you to keep your Home Business ALIVE so that you do not burn yourself out financially (on your mthl’y Autoship, advertising costs, buying leads, etc). It’s very important, because without CASH FLOW, you can’t invest money on important training courses, books, seminars, training. etc. Frankly, most Network Marketing companies do NOT pay out enough money - up
front - when you sponsor a new Associate. Instead, the real wealth from MLM will come 2 or 3 years down the
road - as the RESIDUAL income begins to kick in (due to DUPLICATION from your team), because of the LEVERAGE you’ll
enjoy. (( Special Note =====> MLMs ))
Targeted LEADS
There are ‘many’ ways to generate your OWN leads (referrals list, Google Adwords [PPC], Blogs, Website, SEO, Social Media, eZine Ads - even cold calling [hope not!]. Also, you can ‘buy’ leads from a [reputable] Lead Broker). However - using a Continuity F/P Marketing Funnel is a proven way to develop ‘qualified prospects’ who will spend money - who will contact YOU - who will understand and appreciate the hard work required to ‘grow’ a Home Biz.
B-U-T - should they decide not to join you in your MLM - it really DOESN'T MATTER - because you're GETTING PAID anyway (they're CUSTOMERS for your F/P products).
TRAFFIC
Building ONLINE - All you need to do is keep Driving
Traffic to your Landing Page with good content, using eZine Ads, Article Marketing, Social Media
Networking, Video Marketing, Forum Postings, Hub Pages, Squidoo Lenses, etc. Then, you consistently Follow-Up with them (keeping in touch - by Phone - by
E-Mail – by Direct Mail - Autoresponder - In Person - whatever) - and then, you Convert
those you’ve built a solid RELATIONSHIP with, into Customers and/or Biz
Partners.
B-E-N-E-F-I-T-S of a
1)- The high volume of INFORMATION PRODUCTS funds your advertising and increases your cash flow instantly. You reduce your expenses to $0 – and in many cases, make a handsome PROFIT by "retailing" these products on the front-end;
2)- Sponsoring an EXISTING CUSTOMER is much easier compared to a STRANGER. You sell them products and services that will really HELP them. You befriend them and you build some TRUST. You show them the ONE SIMPLE KEY to 100% "rejection free" prospecting ((despite the fact that not everybody will ‘agree’ with the F/P concept));
3)- You position yourself as an LEADER. You gain RESPECT with your prospects because you become a SOLUTIONS PROVIDER, offering them - HIGH VALUE INFORMATION - TRAINING - TOOLS - SYSTEMS - RESOURCES - SUPPORT -- FAR more than just "another BUSINESS OPPORTUNITY;
4)- You get a chance to HELP your customers and EDUCATE your [potential] future business partners (because THEY ASKED FOR IT - instead of you CHASING after them). Remember, THEY PAID for your information – in essence, they QUALIFIED themselves;
5)- It gets YOU ((and your newest Affiliates)) into POSITIVE CASH FLOW now. As you market low-priced items ((+ higher-end items)) and fast-selling, high demand INFORMATION items and SOLUTIONS - via FUNDED PROPOSALS + using the SALES FUNNEL intelligently, will get YOU and your TEAM EARNING right away, creating confidence, momentum and FUN - while you’re all working towards that eventual PRIZE (your MLM residual income).
E-X-A-M-P-L-E-S of (Ready-Made) I have been involved in quite a few F/P Sales Funnel Marketing Systems over the years. I wanted to carefully "study and test" them all myself, before recommending any of them to others. Also, I believe strongly in offering a MENU of different choices for people to choose from - in terms of both Tools and Biz Opps – because each one of us has very different interests / experiences / finances / skills, etc. ((my approach on this is something that most ‘Heavy Hitter’ Uplines despise! :>)) For example, I’ve purchased [and used]: Mike Dillard's Magnetic Sponsoring -- Lou Abbott's MLM-The Whole Truth -- Rod Moore's MLM Total System + Wealth Manifesto -- Dave Sherwin's Lighthouse Marketing System -- Brad Weinman's Attraction Marketing Blueprint – Ann Sieg’s The Renegade Network Marketer & SYSTEM -- Max Stiegemeier’s Success Blueprint -- Kimball Roundy’s The Spider Web System -- Curt Johnson & Wendy Mills' The Works Team -- Ellie Drake’s Net WEB Marketer -- Paul Birdsell’s Pay It Forward 4 Profits -- Daegan Smith’s Power Prospecting System -- Tracey Montefort's WTPowers & WaveTen --James Grandstaff’s Instant MLM Squeeze Pages -- Dale Calvert's FreeRKCD -- Kelly Reese's Brilliant Income Club -- Norbert Orlewicz's MLM Lead System Pro -- Johnathan Budd’s MLM Mastermind System -- Rod Moore’s Attraction Marketing University & Freedom Duplicator -- Networx's Prosperity Central -- Joe Schroeder’s Million Mind March -- Naxum’s Sponsor Daddy -- Mark Hoverson's Info-Marketing Blueprint -- Jay Kubassek's Carbon Copy Pro -- COA Network's iBoostBiz -- etc., etc. ((however, many of these have since ceased operations)). BOTTOM LINE F/P / Sales Funnel BIZ Marketing Systems - offer you and your business partners an exceptional SOLUTION for building a highly successful business for yourself (them) and your (their) loved ones + the safety, diversification and protection you need - my strong opinion. Some might argue with this, but I’d be prepared to ‘debate’ them on that! :>) Such Systems are one of the major ‘secrets’ of the PROS, ever since they were first designed years ago by industry legend, Joe Schroeder (he is the ‘grandfather of F/Ps) – regardless of whether they put together their ‘own’ Systems, or whether they used one like the existing programs shown above. Coupled with the right Mindset (for success) + the right Mission (your purpose) + the right Mastermind Group (for fresh, critical thinking) + the right Mentors (for guidance) - this can be a huge => Win-Win all around. MINDSET - Above "all else" - our ultimate success - in our careers - in our businesses - in our professions - in our lives - will be governed by how we THINK. Our THOUGHTS are the "one" thing that WE have absolute control over => that beautiful, fertile, powerful, 6-inch space between our ears. To be RICH is to first ======================> be Rich of MIND | ||
Copyright - 2011 / 2012 Peter Arnold, CLU, CFC /
Founder
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